The finairo brand was put together rather quickly at the onset of the company and was not fully flushed out. I worked with the stakeholders to drive into what finairo was all about and what they offer their clients. finairo exists as an outsourced bookkeeping, CFO, and financial services company, and gives time back to clients by undertaking the financial aspect of their company. I developed colors, fonts, and brand elements that reflect aspects of nature to bring a sense of freedom and leisure.