Circle Surrogacy went through a rebrand in late 2023. I have since updated the entire website to reflect the current brand and company goals.
01. Website
The Circle Surrogacy website needed to be refreshed with their updated branding, as well as restructured for better user interaction and conversion. The company expressed their desire to be the leader in the industry, while maintaining an air of approachability and genuineness.
Homepage
The homepage needed to convey a lot of important information while speaking to many different audiences. This website needed to speak to both intended parents as well as potential surrogates. We focused our imagery on children and babies, keeping the focus point intimate and zoomed in. This style had proven effective in other marketing material, so ensuring we kept this image style throughout, while still making it feel authentic and approachable was a huge goal.
