Rebranding, Website Redesign, Custom Wordpress Template Codeout
Caltina is a San Francisco based small business focusing on front-office solutions for private equity and real estate, and is based in the salesforce platform.
01. Logo Redesign
The company needed a new logo and website to better match the identity of the company. The current logo and website felt dated and off-brand. The owner wanted something fresh, and a logo with both an icon and word mark which could be used either together or separately to easily identify the company. I created a “C” using familiar data point lines in blue an orange, with the word mark “Caltina” written below in “Nunito” font which has a similar rounded endpoint to the letters, and is a google font for ease of integration with the website and any other items the client may need to use.
Former Client Logo
Redesigned Client Logo
02. Website Redesign
The former Caltina website was outdated and used too many different fonts and font-variables. I wanted to streamline the design so that headers and text elements were consistent throughout the site, as well as incorporate colors from the new logo in a way that highlighted calls-to-action and significant information.
03. Custom Wordpress Template Codeout
This website is a fully custom Wordpress theme. All elements of the site are editable by the admin, and it is easy to create additional pages and sections for future growth.